For some time now, we have been struggling to update our logo. The old logo did not render particularly well on video monitors, and it seemed static and cluttered. After some attempts to clean-up the existing logo, we decided to explore looking at a new logo design.

The design for the new logo is a distillation and abstraction of the old logo that it replaces. Beyond the obvious literal interpretation of the design as a bridge, the sweep conveys a moving forwards, progress and advancement.

The rendering of the logo design was performed by GotLogos.com